Saturday, November 11, 2023

The Hidden Truth in What You Sell: Going Beyond Custom Quotes


In the bustling world of printing and production, knowing exactly what you're selling is as crucial as selling itself. However, there's a common pitfall many encounter – the over-reliance on custom quotes. While they offer flexibility and cater to a wide range of needs, they might be obscuring vital insights about your products and sales trends.


The Reporting Conundrum in Custom Quotes


Custom quotes are like chameleons; they adapt to any requirement but leave little trace for effective reporting. For instance, a custom quote for standard print on vinyl with laminate could mean anything from wall graphics to window treatments. But in the data-driven landscape of today, vague isn't good enough. If your business is thriving (and I hope it is), manually sifting through reports to deduce product types is a luxury you can't afford.


PrintIQ boasts robust reporting capabilities, a key selling point. But here's the catch: if your input data lacks specificity, you're essentially tracking sales by stock, not by product. This limited view can hinder your ability to understand and optimize your business's profitability and efficiency.


Strategies for Enhanced Reporting in PrintIQ


1. Simplify to Specify: Use simplified quotes or quick quotes wherever possible. Create distinct categories for similar products – for instance, differentiate 'Wall Coverings' from 'Floor Graphics'. This small step can significantly enhance the clarity in your sales reports.


2. Naming Matters: Apply this principle to Uploaded Simplifieds and Preset Products. Attaching a specific name to a configuration helps in identifying exactly what was sold, instead of a vague idea based on components.


3. Operation Components – Double Down on Descriptions: Utilize both description fields in operation components. For instance, use 'Printing-SF' for small format specific operations. Consistency is key here. And remember, the download/upload feature in IQ can be a real time-saver.


4. Leverage Reporting Codes: Operations in PrintIQ come with reporting codes, which offer a higher-level organization of operations. These can be instrumental in segmenting different aspects of your business. Pro tip: Get your IQ support team to extend the 'Reporting Code' to invoice lines as a 'Tracking Code' for added utility.


5. Invoice Lines – Handle with Care: Avoid removing invoice lines. They are critical for financial reporting, providing insights into costs and potential revenue leakages, even in seemingly insignificant $0 lines.


6. Adding Lines – Proceed with Caution: Adding lines might seem convenient, but they lack the depth of information like cost or time spent. Instead, give your team predefined operations and misc. charges for common fees. Remember, an added line without an operation ID is practically invisible in operation-linked reports.


7. Seek Expert Guidance: Sometimes, the best approach is to get professional help. Start with PrintIQ support – they're the experts. But if you need more dedicated assistance, that's where a specialized consultant comes in. Whether it's refining your reporting structure or crafting the underlying framework, professional guidance can make a world of difference.


In conclusion, while custom quotes offer unparalleled flexibility, they might be masking crucial business insights. It's vital to structure your PrintIQ setup not just to mirror your production floor but to empower your business reporting. After all, in the world of printing, what you know about your sales can be just as important as the sales themselves.

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